אהבה ממבט ראשון
עיצוב אפליקציה לפגישות עיוורות
אהבה במרחק נגיעה
Bliinder היא אפליקציית היכרויות מבוססת מיקום המפגישה זוגות לפגישה עיוורת. האפליקציה מאפשרת למשתמשים לבנות את הפרופיל האישי שלהם, להציג את עצמם, להגדיר את תחומי העניין והעדפות החיפוש. בהתאם לכך מאתרת האפליקציה אנשים מתאימים, מקשרת ביניהם ומבצעת עבורם את תהליך קביעת הפגישה.
האתגר: עיצוב אפליקציה לפגישה עיוורת בעולם המובייל והדיגיטל שבו הכל ויזואלי.
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עיצוב לוגו
לוגו האפליקציה עוצב בקווים עגולים, בשילוב מסיכת עיניים המדגישה את ייחודיות האפליקציה לעומת אפליקציות היכרויות אחרות. עיצוב הלוגו משדר פשטות, דינמיות וחדשנות, ומעביר מסר מרגיע וידידותי.
עיצוב חווית משתמש (UX)
עיצוב אפליקציה להכרויות מצריך דיוק רב בתכנון חוויית המשתמש. התהליך אותו עוברים משתמשי Bliinder אינו תהליך רגיל המוכר מאפליקציות אחרות בתחום. תסריט השימוש נותן תפנית חכמה לשיטת החיפוש המוכרת: המשתמשים מסמנים משתמשים אחרים שמוצאים חן בעיניהם, על פי תמונה, שם פרטי ומרחק פיזי בלבד.
כאשר שני הצדדים סימנו זה את זה, הם מקבלים הודעה על התאמה, אולם האפליקציה אינה מגלה מי מבין כל המועדפים על המשתמש הביע גם הוא עניין להפגש. התכתבות או שיחה בין הצדדים אינה מתאפשרת, וכשמתקיימת התאמה קובעת האפליקציה את מקום ומועד המפגש.
עיצוב תדמית
בנוסף לעיצוב האפליקציה, עיצבנו חומרי שיווק שונים המשמשים את היזמים בפעולות השיווק והמכירה, ומאפשרים שמירה על קו עקבי, זכירות וזיהוי מותגי של האפליקציה. עיצוב לוגו המותג היווה נקודת מוצא לעיצוב ניירת משרדית, כרטיסי ביקור, פרסומים שונים ועוד.